Embrace

This New Day takes what started some 18 months ago for Embrace and pushes it further than they imagined. It starts with a flash and a bang and runs from there to the finish line with barely a pause for breath. Working with Youth and writing as a unit has allowed the glimmers of creativity they have shown throughout their career to blossom to a spectacular peak. Melodies shine as they always did but now there's a variety and vibrance to the supporting cast, breakneck rhythms, psychedelic lashes of guitar, huge swells of piano and whiplash bass lines, the band galvanised by the trials and errors of the last decade together until they shine like they only hinted at before. There's a depth of sound and feeling here that they always knew they had but could never tap properly. They've tapped it now.

The euphoric, driven, anthemic pop songs that we've come to expect sit side-by-side with grooving rockers, bitter testimonials and beatifically forlorn ballads: No Use Crying is a rush like Ashes and then some; Target has that uncanny ability to induce palpitations within the first bar; Sainted is a hard-nosed disco classic; I Can't Come Down is the type of tune that will be used for the first dance at countless weddings in years to come. And that's just side A - on the second side of This New Day, Embrace get really interesting.

Who knows what the future holds. Two years ago people would have laughed if you'd told them what Embrace would achieve between then and now, and that includes the band themselves. But right now we have This New Day. It looks like a good one.

Get the official "This New Day" realtones or polyphonic tones for your mobile phone.

Just text EMBRACE TND to 83239.

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